Get the Most Out of Your Dessert Menu
Capture the full potential of your menu with Nestlé Professional Solutions.
Desserts are a huge part of any operators’ menu. In fact, 96% of operators currently offer desserts, with an average of 14 items.1 Such a large portion of any menu should make lots of profit. Nearly 60% of operators say that desserts drive their profits.2 And we have some ideas to help you make the most of your dessert menu.
Use beloved brands in your dessert recipes
When a consumer is looking to indulge, they are willing to go above and beyond for something with ingredients that they know and love. Consumers rated desserts highly for both purchase intent and uniqueness, and they are willing to pay more for brand names they know.1 Nestlé Professional Solutions has the brands that consumers truly care about.
- Nestlé® Toll House Semi-Sweet Chocolate Chip Morsels
- A household name with a 99% brand awareness.3
- When compared to Hershey’s, Ghiradelli, and private label brands in a blind taste test, our morsels were superior in flavor and texture.4
Play into the “newstalgia” megatrend
Everything old is new again. Nostalgia is huge these days,2 and it plays a pretty big part in persuasion when consumers are looking for a dessert. When surveyed, four out of five consumers said they were interested in nostalgic desserts.1 On the flip side, only two out of every five operators served them.1 There’s a huge audience looking for the older desserts that they remember fondly. That’s a massive opportunity for your menu. Nestlé Professional Solutions has the ingredients you need to cash in on this trend—and it’s not rose-colored glasses.
- Nestlé Carnation Evaporated Milk
- A brand with a rich history dating back to 1899 that can add a classic, creamy feel to your favorite desserts.
- Nestlé Carnation is also the #1 evaporated milk brand in the US.5
Seasonal treats are nearly a requirement
Another megatrend, seasonal items, are a fantastic way to move more desserts.4 Think of them as LTOs that folks look forward to, and are likely to post about when they order them. Add these classic ingredients that customers are expecting to your menu.
- LIBBY’S® 100% Pure Pumpkin
- As America’s #1 Canned Pumpkin with 78% brand awareness,6 a classic pumpkin dessert in the fall sells well.
- But LIBBY’S 100% Pure Pumpkin works any time of the year—you can swap it in for fats and oils or feature it on your menu off-season. It’s shelf-stable for 900 days, so you can keep it around for any time of year. It’s also made without any preservatives and has no GMO ingredients.
With Nestlé Professional Solutions, you can make the most of your dessert menu
Whether you’re looking to update your dessert offerings or improve upon what you’ve got, our brands have been here to help for decades. Your customers will appreciate that the ingredients they love are on your menu.
Sources: 1 Datassential, The World of Desserts, Q4 2023; 2 Datassential, Desserts Keynote Report, Jan 2023; 3 Nielsen, 2021; 4 Eurofins, Semi-Sweet Morsels Product Landscape, December 2019; 5 Circana, Market Share, L52WE 4/14/24; 6 Ipsos, 2021
