Signature Beverages–Big News, Big Sales

Create one-of-a-kind beverages that will engage customers and encourage premium pricing. Juice or coffee are great on their own, but using them as a building block for a unique specialty item is when things really get interesting. Not only are these beverages distinctive and craveable, but they can also make news—especially on social media—and support premium pricing. 

Coffee

• Explore global variations (Vietnamese, Brazilian)
• Add popular flavors like salted caramel or pumpkin spice using creamers or syrups
• Mix coffee with tonic for an afternoon pick-me-up
• Put a wellness glow on a latte or another specialty coffee with additions like turmeric, ginger, seaweed, goji berries, or maple syrup
• Use popular branded ingredients like cookies, candies, shortcake, or cereal to make a signature layered latte that blurs the line between coffee and dessert

Tea

• Craft a better-for-you cocktail based on tea
• Let customers play with mix-and-match Design Your Own Tea (tea blend, milk, inclusion, flavor, sweetener, and sweetness level)
• Experiment with matcha or hot spiced chai tea jazzed up with distinctive ingredients such as spirulina, single-flower honey, or black pepper
• Treat tea to a nitro boost
• Mix iced tea with pineapple or apple juice and fresh mint

Lemonade

• Add sparkling water for carbonated lemonade
• Turn lemonade into a slushy
• Make it spicy with the addition of chili powder on the rim
• Boost flavor with a fruit or an herb—or combine it with limeade
• Combine lemonade with plain or flavored iced tea

Juices and Smoothies

• Remember that trendy smoothie bowls are nothing more than a curated, deconstructed smoothie, with the ingredients presented in a bowl rather than buzzed in a blender
• Add juice-bar appeal with à la carte juice add-ins like wheatgrass, aloe, or cold-pressed ginger juice
• Keto smoothies swap out high-carb fruits and yogurt for high-fiber berries and high-protein fats like avocado and peanut butter
• Add peppermint or cayenne to perk up the flavor of juice

^{The information provided is based on a general industry overview, and is not specific to your business operation. Each business is unique and decisions related to your business should be made after consultation with appropriate experts.}