Go Bigger and Better with your Breakfast Menu

Breakfast is Booming. Are you Ready?

While breakfast has long been dubbed “the most important meal of the day”, sales predictions for 2024 show that the legendary morning eating occasion may now be upgrading its status to the most important meal for all day, every day. Breakfast for away-from-home dining is projected to continue growing, with a compound annual growth rate of 5.8% between 2023 and 2026. And 41% of operators who don’t currently serve breakfast outside of traditional hours indicate they have plans to do so in the future.

It’s not too late to capitalize on this opportunity, and Nestlé Professional Solutions can equip you with the high-quality products and trusted brands you need to meet the demand—an elevated breakfast menu that’s versatile enough to bring in diners all day long.

Take Cues from Consumers

Today, consumers are more likely to define breakfast according to foods and beverages, and more likely to order both when purchasing breakfast away from home. Make sure you have the menu pairings they seek.

More specifically, 58% of consumers are eating breakfast away from home for the convenience factor, while 36% of consumers crave specific menu items that may be too hard to replicate at home. They’re also now more likely to purchase breakfast items that are different than what they usually make at home and would like to order breakfast outside of traditional morning hours, including weekend dining. This makes a case for creating a menu that offers quick and value-based items that are also innovative and complementary.

Challenges Accepted

Despite the opportunity to reach greater heights in breakfast sales, roadblocks can arise along the way. From availability of skilled labor to keeping back-of-house costs and operations streamlined, to product pricing and supply chain challenges. And of course, there’s always competition. While factors like this can be daunting, having a trusted partner that facilitates your success can make all the difference.

Rise & Shine with Nestlé

Nestlé Professional Solutions boasts a history of some of the biggest names in breakfast with product lineups designed to fill out and upgrade your breakfast menu, making it captivating the whole day through. With our portfolio of solutions, we can enable you to rise above the competition and let your breakfast menu shine while staying lean back of house.

Chef-mate®

When labor support is scarce—you need fast, ready-to-eat solutions that produce exceptionally delicious results. Ideal for comfort food breakfast options, Chef-mate Country Sausage Gravy and Chef-mate Corned Beef Hash can be simply heated and served, or added to an existing recipe. Use these products for new and innovative recipes to mix up your menu like a Chicken n’ Wafflewich sandwich or an Eggs Benedict with Corned Beef Hash.

Stouffer’s®

Cross-utilization of products can help you stay efficient, and Stouffer’s makes it easy. Stouffer’s Creamed Chipped Beef and Creamed Spinach can be used to amplify the flavor of existing dishes as well as offer flexibility for use in other dayparts. Or you can use to create a new signature dish, like a Creamed Chipped Beef on Focaccia.

Minor’s®

Imperative in a reliable menu are products that offer consistency, so you can count on a great tasting, great looking result every time. Minor’s Culinary Cream is a versatile solution that makes scrambled eggs fluffier while holding longer. It can also be used to keep baked goods moist and fresh.

Coffee mate®

What’s breakfast without amazing coffee? It’s an easy way to wow diners. Coffee mate is America’s #1 creamer[¹] with 66% of consumers more likely to buy if Coffee mate is served. Minimize labor while elevating your coffee offering with the rich, smooth taste of Coffee mate Original Single Serve portioned cups or Coffee mate self-serve, mess-free French Vanilla Pump. Use our pump behind your coffee counter to whip up a French Vanilla Frappe and other indulgent coffee-based concoctions.

Featuring Nestlé Vitality and Sunkist

Meet diners love for customized experiences with a dispenser that can serve four beverages at one time including Juices and Infused Water options. This low-labor, zero-waste beverage solution can be used as an ingredient to make everything from vibrant smoothies to flavorful iced teas and signature cocktails.

Nestlé Professional Solutions is here to help you wake up your breakfast menu in the most convenient and outstanding way possible, helping you drive more traffic to your operation and increase sales.

_{All stats are sourced from Technomic Multi Client Studies, “Breakfast”, 2024 and Datassential and The World of Breakfast, Keynote April 2024}

¹ _{Based on total dollar sales by brand}